My Suzuki my story
INFLUENCER MARKETING
Suzuki has built its connection with consumers over decades. Being a brand for the masses, it has catered to various needs and usage. However, the brand was losing its emotional connection with the audience. Through MSMS3, we engaged key relevant influencers and set relative themes. Each influencer creatively portrayed their own stories on their platforms, attracting their audience to participate in MSMS3.
The utilization of influencers, along with the brand’s efforts, garnered ample user-generated content, which elevated brand recall.
IMPACT
We reached over 24 million people, influencing more than 2,200 entrants to share their stories with the brand on our platform, three times more than previous campaigns
Suzuki Used Cars Gala
Description
Organizing ‘Suzuki Used Car Gala’ amid COVID restrictions on social gatherings.
Suzuki Used Car Gala is an established on-ground car sales event happening since the past 10 years. Due to the pandemic, we were unable to host the event on-ground. So we reinvented the event experience by Braking The Journey: Browse Online, Inspect Offline. This gave customers a chance to choose their preferred used cars on a specified portal where they could browse, select and choose the used car. But because no one buys a high-involvement product without inspecting it in person, we invited the customer to our dealership, where they could finalize their purchase.
