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We identified digital as the medium for promoting our cream SKU in a user engagement activity through an innovative online show.
Users:181,000
Views: 840,000
Social Actions : 963,000
Organic Fans : More than 56,000
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Advertising on digital media was dominated by generic content offering little that the urban females could associate with. Olpers brought a vanilla marketing problem to Synite, asking to differentiate content for Olpers that was truly disruptive.
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Olper’s Cream consumers are family oriented, passionate about food and seek fulfilment by serving their families. This led to the launch of a one-of-a-kind digital baking reality show targeting young enthusiasts all across Pakistan. Weekly episodes were uploaded on the borntobake.pk website which showcased contestants being given challenges to be completed from the comfort of their homes.
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