[vc_row][vc_column][vc_column_text]
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
An opportunity that presented itself just in time for us to package as the novelist way to celebrate our workforce on Labor Day!
Total Reach: 5 million
Views: 542K
Shares: 2000+
Positive Comments: 1.4k
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mkdf_accordion][mkdf_accordion_tab title=”The Opportunity”][vc_column_text]
Every year, brands commemorate Labor Day with a simple post of appreciation. A post doesn’t cut it for the staff on duty, dedicatedly serving people’s favorite meals in KFC restaurants. A stroke of luck in March brought Omer Ali aka Ibn-e-Ali to the management’s attention for his use of rap as a form of self-expression while going about his restaurant duties in a video that went viral overnight.
[/vc_column_text][/mkdf_accordion_tab][mkdf_accordion_tab title=”The Solution”][vc_column_text]
With Ali’s permission to use his Original rap, KFC highlighted one employee’s struggles from coming off the streets and giving him a space to outdo his own potential. That’s how Mad Mehnat came to life, ready to be served fresh to audiences on Labor Day. A stark increase in engagement and brand love across social platforms for creating a content piece which gives a fiery tribute to Pakistan’s labor.
[/vc_column_text][/mkdf_accordion_tab][/mkdf_accordion][/vc_column][/vc_row]
