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Synite Digital amplified the Funsticks campaign for Omore. The campaign was presented with a PAS AWARD 2016 in the category of Ice Creams & Desserts and Synite was recognized for its extensive contributions.

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What We Did for the Campaign

The Funsticks campaign involved a microsite specifically dedicated to the promotion along with the launch of nearly 50 creative videos as well as mini-games.

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Engagement Through a Web Platform

To enhance the Funsticks campaign, Synite created a web platform where the target audience (5-12 years) got engaged through smart learning experiences and were able to share their creations to get rewarded.

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Fun-Filled Ideas for Videos and Games

The website had different aspects and engaging elements that would keep the kids hooked.

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Video Content: 3 types of video content were developed:

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‘How to’ videos, where the kids were being taught how Funsticks can be used to create different shapes.

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Mindstormers, where kids from the brand’s TG were shown using the Funsticks to make some interesting shapes.

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Storytelling, where interesting stories around the shapes were created and shown in a video format.

Exciting Games: 3 mini-games were also adapted and put on the website to keep the kids engaged and entertained.

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