Communication Problem: Yamaha is being distributed by DYL (a Third Party Distributor).
Yamaha as a brand being associated with DYL (a Third Party Distributor) was to be changed through maintaining digital marketing and online presence of the brand.
Creating a clear brand perception about Yamaha Motors Pakistan as a separate and individual entity belonging to Yamaha Motors International instead of DYL, through maintaining an active digital presence and online promotion.
A clearer perception was created through:
Strong social media presence
Highly responsive CRM
Queries addressed on multiple digital touch points