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CHALLENGE

Communication Problem: Yamaha is being distributed by DYL (a Third Party Distributor).

SOLUTION

BIG IDEA

Yamaha as a brand being associated with DYL (a Third Party Distributor) was to be changed through maintaining digital marketing and online presence of the brand.
Creating a clear brand perception about Yamaha Motors Pakistan as a separate and individual entity belonging to Yamaha Motors International instead of DYL, through maintaining an active digital presence and online promotion.

RESULTS

A clearer perception was created through:
  • Strong social media presence
  • Creative personification
  • Highly responsive CRM
  • Queries addressed on multiple digital touch points
  • Social media promotion
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