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JPNA
Digital PR

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CHALLENGE

To build hype around the release of one of the song’s sponsored by Tarang and to portray the image of Tarang as a brand that for over 8 years has supported the revival of Pakistani Cinema.

SOLUTION

#LaganKiTarang

Seed LIVE content from the on ground event and create hype around Tarang’s sponsorship for one of the JPNA songs, post positive reviews and bring in good word of mouth for the brand.

RESULTS

Due to the TG mostly consisting of entertainment seekers, the plan of action required an expansive approach. As such, various online platforms such as Twitter (#LaganKiTarang), Instagram, and Blogs were targeted along with on ground activities as well.

STATS

tarang-jpn-digital-pr-result
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