Olper’s Cream Born to Bake
Advertising on digital media was dominated by generic content offering little that the urban females could associate with.
Olper’s Cream consumers are family oriented, passionate about food and seek fulfilment by serving their families.
Weekly episodes were uploaded on the borntobake.pk website which showcased the contestants who were given challenges to be completed from the comfort of their homes.
Identifying digital as the medium for raising awareness through innovative techniques.
Develop one-of-a-kind digital baking reality show targeting young enthusiasts all across Pakistan.
963,000 social actions
More than 56,000 organic fans