Olper’s Cream Born to Bake

CHALLENGE

Advertising on digital media was dominated by generic content offering little that the urban females could associate with.

INSIGHT

Olper’s Cream consumers are family oriented, passionate about food and seek fulfilment by serving their families.

EXECUTION

Weekly episodes were uploaded on the borntobake.pk website which showcased the contestants who were given challenges to be completed from the comfort of their homes.

OBJECTIVE

Identifying digital as the medium for raising awareness through innovative techniques.

IDEA

Develop one-of-a-kind digital baking reality show targeting young enthusiasts all across Pakistan.

RESULT

181,000 users
840,000 views
963,000 social actions
More than 56,000 organic fans

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