KFC Lets Sign Together

CHALLENGE

Brand was not able to effectively use the digital space to amplify the ATL communication message

INSIGHT

Everyone has some special moments that have not been captured

EXECUTION

Omore brought “Moments of Happiness” to life by depicting it through a caricature.

The caricatures will be re-shared on social encouraging more entries and creating a chain reaction of people rejoicing over their little moments now made a memory to be cherished forever!

OBJECTIVE

To establish the campaign message “Khushiyon ko Pighalnay na do” by an engagement lead activity on digital

IDEA

To celebrate moments of happiness by giving people an opportunity to rejoice them in a special way and preserve them forever

RESULT

Over 2000 entries in 6 weeks

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Moments of HappinessAs Natural As Palmolive