A World Without MomsCreated a unique and clutter breaking campaign that stands out from the rest.
CHALLENGEAmidst the decreasing organic reach on Facebook the objective of this campaign was to test the true strength of good content (without investing a single penny for paid promotions). Since Mothers are the primary TG for Olper’s milk – what can be a better opportunity but Mother’s day itself to test and prove that content really is the king. Olper’s as a brand is not just a lifestyle choice but a partner for moms who constantly make the right choices to be there for their families. Moms don’t ask for much and always give more than required and we are often complacent of that fact in today’s fast-paced world. Olper’s knew it had to do more than the regular flowers and presents on Mother’s Day. The objective then was simple: employ shock and emotion to break the clutter on Mother’s Day and present an ode to mothers who work non-stop without the promise of a reward.
RESULTSThe video went viral organically,
beating the brand’s arch rival Nestle.