Organizing ‘Suzuki Used Car Gala’ amid COVID restrictions on social gatherings.
Suzuki Used Car Gala is an established on-ground car sales event happening since the past 10 years. Due to the pandemic, we were unable to host the event on-ground. So we reinvented the event experience by Braking The Journey: Browse Online, Inspect Offline. This gave customers a chance to choose their preferred used cars on a specified portal where they could browse, select and choose the used car. But because no one buys a high-involvement product without inspecting it in person, we invited the customer to our dealership, where they could finalize their purchase.
259 cars sold online, matching nearly half of Used Car Gala offline sales in 2019.
January 13, 2022