J. Fragrances Live with Wasim Akram
Wasim Akram is the first Pakistani sports celebrity to have a fragrance named after him – the Wasim Akram 414 by J. Fragrances. In a recently social brand activity, Wasim Akram was available Live on the J. Fragrances’ Facebook page to answer questions from his fans. This activity created a lot of buzz and fans rushed to the comments section to ask their favorite cricketing legend all sorts of questions. The activity amassed more than 800,000 video views & 7,000+ questions. Unfortunately the legend could not answer them all, but of the questions he did answer, he chose 5 lucky winners and sent them bottles of his fragrances autographed by the legend himself.