Sidra Salman

Creative Group Head

sidra
Sidra Salman brings eight years of creative zest, ideas and a can-do spirit to Synite as the Creative Group Head.

Thanks to her deep-rooted expertise in ideation, people management, and creativity, Sidra is the go-to person to tell compelling stories for our brands.

This is all due to her vast experience in ATL, as she has worked at leading positions for major companies such as IAL Saatchi & Saatchi as well as MullenLowe and Rauf. Her vast repertoire of accounts includes Engro Foods, P&G, and Unilever among many others.

Leading the creative team at Synite, her voracious appetite for creative content helps her inspire others to follow in her footsteps. Sidra leads her team with an upbeat attitude, and is renowned for her nerves of steel that help the company effectively put every project to rest.

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