Integrated Strategic Planner
All it took for Hina to get into consumer insights was when she took a course in Consumer Behavior in college. She got her start at The Next Big Thing where she was the digital strategist, while working on accounts such as Maybelline New York, Pizza Hut Pakistan, and McDonald’s.
A friendly, warm and enthusiastic person, you will often find Hina in the cafeteria regaling her colleagues with her travel stories. The art of storytelling is her specialty, which she executes effectively in both her work and personal life, much like her role as the go-between digital media and consumer insights.