Great work can be expected out of a team when someone leads and pushes for perfection. Aroob ensures that and more, for every brand she’s worked on. In a career spanning 6 years in the digital world, and a prior association with DHQ, she excels at Project Management, Brand Strategy and putting analytical skills to use. Her expertise has enabled brands like Dettol, Porsche Pakistan, Engro Foods, Palmolive Naturals, EBM, Faysal Bank and Junaid Jamshed in making waves online. Aroob is an ardent fan of good, creamy and cheesy food, and traveling.