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KFC – “Let’s Sign Together”

In an attempt to make KFC restaurants live by the ethos of empathy, we helped educate our customers to talk beyond words and interact with deaf staff by teaching them Sign Language.

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The Challenge

KFC Pakistan provides equal employment opportunities to the deaf community. To date, the restaurant network has 7 deaf-operated restaurants in Pakistan. A definite gap in communication between the customers and the deaf staff was identified which fell on the agency to bridge creatively.

The Solution

KFC worked on empowering its customers with Let’s Sign Together. We created a digital series of video content to teach people the art of communicating beyond words. Let’s Sign Together educated customers on how to greet, order and pay in Sign Language, in partnership with Deaf Reach Pakistan. A sign language instructor was assigned the task of teaching our host Anoushay Ashraf all the relevant gestures, promoted through KFC’s social platforms.

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